Personafi is a new and upcoming social investing platform designed to accommodate even the most inexperienced investor. They saw the need to combine social interaction with investment portfolios to ultimately provide a place for users to collaborate. In the beginning branding stages, we took the original blue color scheme and changed it to an orange, navy, and green to bring more balance to the logo and overall brand. We also put together typography that best fit their market.
After getting the brand in order, our next step was to re-design a website that showcased the up and coming app while still giving full marketing capabilities (lead generation portals) so that they could continue to grow their mailing list. The website is meant to be a simple landing page and will become more complex as the app launches.
As part of our services, we designed multiple illustrations meant just for Personafi.